• Music City Dealz - 2013 Iroquois Steeplechase

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  May 16, 2013 : Last weekend was held the Iroquois Steeplechase, "the premiere spring race in American steeplechasing and Music City’s traditional rite of spring". Around 25,000 visitors were expected. Dorothy Thronton, President at Music City Dealz, ordered a TweetWall for the event. She answered a few questions.

  What was your event?

  2013 Iroquois Steeplechase, Nashville TN-- 72nd running of grand steeplechase event, 8 races, over 80 horses, acres and acres of grounds and track and spectators across 10 Jumbotrons.

  What was the goal of the Twitter Wall?

  The purpose of the TweetWall was to engage the crowd in the event and the races. Typically fans tailgate and are more interested in partying. We also wanted to measure the impact we could have on trending, and moving Sponsors exposure at the event.

  How did the audience react?

  The audience reacted very well, however, with the recent popularity of instagram, many of the racefans were sending pictures.

  Do you think TweetWalls might be usefull in your field?

  Yes, social media is a great way to engage people at events and conferences.

  Did you use the moderation feature?

  Yes, we used 3 levels of moderation and this worked well. The last moderator was able to stay with the event and vary the types of Tweets, or ask the team for avatar/ghost Tweets when Tweets were looking too similar.

  Why did you choose us?

  Easy to use and moderation was a big factor.

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