• Amstel (Antiestatico) - Launching a new product

  Tweet

  

  July 10, 2012 : Amstel introduced a new product to bloggers in Madrid and they wanted to create buzz. A TweetWall was then needed. Mercedes, working for Antiestatico (the company in charge of the organization) tells us more about that event.

   

  What was your event?

  A bloggers meeting for the presentation of a new product, on July 9th.

  What is your job?

  Asistant Producer.

  What was the goal of the TweetWall?

  The purpose was to cope with the high technological standards of the blogging community and introduce a gadget that would please them.
  

  How did the audience react?

  They loved it! They sent tweets and waited for them to appear on the screen.

  We saw everything {in terms of tweets}, a lot of twitpics and people tweeting from different places.

  Why did you choose us?

  For everything. The web looks professional, the people in charge were very diligent and vigilant that everything was in order. The prices are very competitives but what we were looking for is professionalism and we found it! 
  

  Do you think TweetWalls might be usefull in your field?

  Yes, definitely. Marketing is all about getting the attention of your public. With a TweetWall, you are sure that you will get that attention.
  

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